Product Development

Product Portfolio Strategy

We start by clarifying the company’s strategy and business model. We then work with your organization and customer base to develop a clear and achievable product strategy for growing your business. We evaluate the competitive landscape, identify the organization’s core competencies, and use our extensive product development expertise to align your product and business strategy. Once the product and corporate goals are aligned, we will help your organization to utilize limited resources and to prioritize the multitude of products and features that the organization and customer base demand. We consider business strategy, skill scarcity, development costs, time-to-market and revenue implications. As a result, effective program management can be used to drive your product priorities and timelines on an on-going basis, within and across product lines.

Product Development Process

Successful new product development projects go through a calculated process from concept to launch. The most common product development process is known as the Stage-Gate® process. The Stage-Gate process divides new product development efforts into distinct time-sequenced stages separated by management decision gates.
Our team’s extensive experience in and knowledge of the product development lifecycle will help you optimize your product development process and infrastructure. We can show you how to define product requirements efficiently, how to communicate and validate them before the product is built, and how to “go live” more quickly. Results can include reduced costs, improved time-to-market, greater market share, and stronger customer relationships.